Open position
Marketing & Mobilization specialist

Full time (40h/week)
Fully remote (Norway based)

Learn more below and consider applying

DEADLINE: November 16th 23:59 CET

About Anima

We are an organisation fighting animal suffering. We are part of an international organisation, Anima International, and since 2017, we oppose animal cruelty in Norway. To achieve our goal we use scientific evidence, careful reasoning, and draw upon decades of collective experience. Just in the last few years, we have successfully helped improve the lives of tens of millions of farmed animals in Norway.

Our current objective is clear: to get the food giant McDonald’s to improve its animal welfare standards and finally close the gap that separates this company from most of Norway’s food industry, which has already begun to move away from outdated practices. This work is part of our broader effort to further our progress on helping the 75 million chickens raised annually in Norway, most of whom still endure severe suffering under current production systems.

We are impact-oriented and use a wide range of tools to make the world a better place. Our current international toolkit includes, among others:

• Investigations that reveal the reality hidden behind the walls of factory farms
  
• Negotiations with companies to eliminate the most cruel practices from their supply chains
  
• Advocacy that secure legal milestones for animals
  
• Pressure campaigns that hold companies accountable
  

We also share our expertise with other organizations to build a stronger, more effective movement.

At Anima we won’t stop until we end animal suffering. We invite you to join us and help make it happen.

About your role

We are a small and ambitious early-stage organisation with two full-time team members. Joining us now means stepping into a formative moment – helping to build an organization that will shape how animals are treated in Norway for years to come. 

As the Marketing and Mobilization Specialist, you’ll turn attention into action. You’ll be responsible for growing our audience, strengthening our supporter base, and driving measurable impact through digital-first strategies that convert awareness into activism and donations.

Your first major challenge will be to help power our national campaign targeting McDonald’s — a company that still refuses to phase out the use of “turbochickens” – birds bred to grow so unnaturally fast that many struggle to stand, breathe, or survive their own body weight. Through your work, thousands of Norwegians will learn about this issue, sign petitions, share stories, and join actions that pressure McDonald’s and other corporations to change.

This role sits at the crossroads between campaigning, communication, fundraising, technology, and strategy. You’ll craft powerful messages, build digital journeys, design integrated online and offline campaigns, write direct-response copy, manage paid ads (Meta, Google, Snapchat, TikTok, etc.), and build email funnels that inspire action and loyalty. You’ll monitor performance, optimize ROI, and find new ways to grow both reach and revenue — whether through lead generation, donor acquisition, or conversion optimization. You’ll collaborate closely with designers, developers, and campaigners to ensure our stories cut through the noise — and that every click, post, and donation brings us closer to ending animal suffering. 

It’s fast-paced, creative, and deeply mission-driven work where performance meets purpose. It’s demanding work, but also a once-in-a-lifetime opportunity to build the foundation of an organisation that makes measurable change for millions of animals.

Who we’re looking for, and how we can adapt to you

Due to the broad scope of our work, there is no simple description of the perfect candidate. Perhaps there are some areas in which you are stronger than others, and we are open to adapting this position to fit you to some extent.

However, this role is not designed for total beginners. We’re looking for someone who already understands the mechanics of digital marketing and is ready to hit the ground running on a mission that matters. While we’re flexible about how you work, we’re not looking to train someone from scratch. 

You should have some familiarity with the tools and concepts that drive modern campaigns: email marketing and automation, funnel design, ads management, CRM systems, content marketing, direct-response copywriting, and analytics. Experience in fundraising strategy, donor acquisition or campaign ROI optimisation is a plus, as is comfort working across platforms and experimenting with new tactics.

Above all, what matters most is your mindset. In Anima, cultural alignment trumps technical skills. You treat the mission as your own, think critically, and learn fast. We offer salaries above the typical non-profit standard, real flexibility, and a high level of trust — but with that comes responsibility. You’ll thrive in Anima if you take initiative, think strategically, and care deeply about making the organisation succeed for the animals.

This role is built for a hands-on digital generalist — someone who can move fluidly between copywriting, data analysis, funnel optimisation, and campaign coordination without losing sight of the bigger picture. You understand how communication drives behaviour and how to translate that into measurable impact.

Some traits are essential: creativity, persistence, analytical curiosity, and a love for experimentation. 

No specific career background or work experience is required, but experience in digital marketing, campaigning, or mobilisation work is a strong advantage (and reflected in the salary). We value competence, clarity of thought, and drive over credentials and we welcome applications from both seasoned professionals and passionate newcomers who align with our organisational culture.

What do you gain by working at Anima?

• Meaningful work – you will help build a world free from animal suffering.
  
• Time – you will be able to focus full time on helping animals.
  
• High degree of flexibility – the work is mostly remote and you will in large part organise your working hours and workflow yourself.
  
• Trust – we expect you to make mistakes as a given and learn from them.
  
• Autonomy – you will experience freedom and independence in your decision-making.
  
• Transparency – you will have access to the work and decisions of others.
  
• Honest work culture – you will know what your colleagues are doing and what they really think.
  
• Knowledge – you will learn and receive support from people who have been fighting for animals for many years.
  
• Opportunity to grow – you will learn every day and be encouraged to experiment beyond your skill set.
  
• Ability to influence the organisation – we encourage our people to openly speak their mind and thus you will be able to impact what kind of organisation we are.
  
• A laugh – animal advocacy can be dark at times, we think that having a fun atmosphere is key to balance this.
  
• Employment agreement - We offer a permanent, full-time (40 hours/week) employment contract with an initial 6-month probation period.
  
• Transparently set compensation – Our salaries are not negotiable and are based on a transparent algorithm that is the same for each role.
  

Your minimum salary will be 50 383 NOK gross. The salary base may increase due to previous experience related to the position and activism (+3% for each year). In addition, the salary increases with your seniority in Anima according to the following model:

+ 7% – for every year worked at Anima during the first 5 years of work

+ 5% – for every year worked at Anima during the next 5 years of work

+ 3% – for every year worked at Anima during the next 5 years of work

+ 2%– for every year worked at Anima during the next years of work

Anima International Summit 2025

What do we require from you?

• Strong belief in the mission of our organization. Working for us should not be thought of as a ‘career step’. We want people who are motivated by our mission above all.
  
• Fluency in both Norwegian and English. You will be working in a Norway-based organisation which will require constant communication with Norwegian speakers. At the same time we are part of an international organization where cross-borders collaboration is the daily norm, requiring strong English language skills.
  
• Ability to work in Norway. This offer is open to candidates who are either currently Norway-based, or are willing to move to Norway for the job. We are happy to do whatever we can to help you in relocating, depending on your needs and our ability. If you have questions about what we can help with, don’t hesitate to write to us.
  
• Flexible availability. Offering you great flexibility in terms of working hours, we need the same flexibility from you. We think of ourselves as a small startup. The success of the organization rests on a handful of highly motivated advocates who want to do something ambitious with their lives. You must be comfortable working full-time (40 hours / week), part of which may take place during non-standard hours or weekends to accommodate differences in time zones, volunteer activists' operating hours, and unexpected events.
  This means that if you are just starting your studies or have other significant commitments, it will probably be difficult for you to meet our requirements for full-time work and flexible availability.
  
• Ability to travel occasionally. We work remotely and so we don’t often get the chance to see our colleagues in person. To remedy that, we hold team gatherings, organization-wide summits and participate in conferences together. We see these meetings as an important part of our work and a way to build a strong organization. Such trips usually take from 3 to 4 days. The specific amount and frequency of travel required depend on one's role. In this position, you will be traveling 1-2 times per quarter on average.
  
• Not being an asshole. We expect you to treat others with respect, decency and compassion – even the occasional adversaries.
  
• A preference for hard work. Activism is our passion and one of the main motivations in life. Importantly, ​​the salary you will receive comes from donors who trust us to carefully and responsibly fulfill our promises. To fit our culture, you have to be a person who is proactive and prepared to deliver a high degree of personal effort for animals.
  
• Growth mindset. Nobody knows how to fix the world, so we need you to keep learning. We constantly strive to be better at our activism, but also as people.
  
• Strong interest in a high-feedback culture. We have a culture of honest and direct communication. We talk openly about our strengths and weaknesses on a daily basis because we want to be the best. You will know what your colleagues really think of you and be encouraged to speak your mind.
  
• Ability to reason and communicate your thinking, especially in written form. In order to thrive in our organization, you must be able to think carefully, try to back up your ideas with reasonable evidence, and above all be open to being proven wrong and changing your mind.
  
• Ability and desire to solve problems independently. Working with us comes with a lot of autonomy, and responsibility. You will seek and test new solutions and tools, take on challenges, and face problems no one in the organization has encountered before.
  
• Ability to work effectively within a team. Autonomy does not equal working alone. We treat Anima International as one efficiently functioning organism, and we collaborate extensively across teams. We believe that we can achieve more by working together, rather than as individuals. Such an approach requires the ability to prioritize the organization and its mission above one’s ego, and “we” above “I”. We do what is needed regardless of job description or team objectives.
  
• Exceptional written communication skills. You need to be able to write clearly, persuasively, and with emotional intelligence — whether you’re crafting campaign copy, a fundraising email, or a short social media post. The ability to adapt tone and structure to different audiences is essential.
  
• Digital fluency. You should feel comfortable navigating modern digital tools — from ad platforms and analytics dashboards to CRMs, automation software, and basic integrations. You don’t need to be a tech specialist, but curiosity and confidence in learning new systems fast are essential.
  
• Performance mindset. You care about results and measure success through impact — not vanity metrics. You should be comfortable testing, analyzing, and optimizing campaigns based on data.
  

You do not need to be vegan or vegetarian. While all of our events provide only plant-based meals, we are open to anyone who wants to fight for a world that is free from animal suffering.

Foto: Anima International

What will you do?

• Build culture – you will help build and reinforce our culture, so we never lose what makes Anima International strong.
  
• Embrace reality – you will make it your mission to understand the world as it is rather than as you would like it to be.
  
• Experience frustration – you will feel frustrated about things you could do better or things that are not working in the organisation or your team, and use this frustration as an opportunity to refine and elevate our organisation.
  
• Question ideas – you will question common knowledge, especially your own ideas, so that our results are always as good as they can be.
  
• Optimise your performance – you will sharpen your skills and understanding so you can make a stronger impact for animals.
  
• Deepen your knowledge – you will enjoy continuously deepening your knowledge, both about particular areas of animal advocacy and about how the world works.
  
• Prioritise action – you won’t let incomplete data hold you back from making progress.
  
• Abandon projects – you will change your objectives when it makes sense, no matter the time already invested.
  
• Respect and trust others – you will be there for others and trust their intention, no matter the differences, you will support them when they succeed and when they fail.
  
• Seek information independently – you will be responsible for acting very independently which will require you to obtain and verify data.
  
• Make mistakes – you will embrace your mistakes without being ashamed, and will have a desire to learn from them.
  
• Ensure brand coherence and storytelling consistency – you will help shape Anima’s voice in Norway, ensuring that everything we publish reflects clarity, compassion, and credibility.
  
• Create and manage digital campaigns - you will design and execute integrated online campaigns that engage the public, drive action, and support our ongoing work to pressure McDonald’s and other major food companies to improve their animal welfare policies.
  
• Build email journeys and automation funnels - you will develop and optimize email marketing sequences that move supporters from awareness to active participation, including petition sign-ups, donations, and offline campaign engagement.
  
• Write compelling, high-conversion copy - you will craft direct-response content for emails, ads, and landing pages that inspires empathy, urgency, and measurable action for animals.
  
• Track and analyse performance data - you will manage paid campaigns, monitor results, and use data to continuously improve ROI and supporter acquisition.
  

Do you think this role is too challenging and you're not fit for it?

You may be thinking that this role would be interesting for you, but you won’t make the cut. 

We encourage you not to worry and fill out the application nonetheless, especially if you meet our requirements (even on a basic level) and you think this position could bring you a lot of joy. Leave the judgment about your competence to us. You may even learn something useful along the way. 🙂

We're hosting informational webinars about this role and our recruitment process – sign up and find out why you should give it a try.

What will help you go through the recruitment process successfully?

• Familiarity with Effective Altruism principles.
  
• Studying our recommended materials list (see below).
  
• Attending the webinars we are hosting (see below).
  

List of materials that will help you get this job

PLEASE NOTE! To help you progress through the stages in our recruitment process, we have prepared a list of materials. They will be especially useful for those who do not meet our requirements or lack either experience in activism or role-specific expertise, but we encourage all candidates to read them. In the list you can also find webinars recorded by our staff so you can learn more about our organisation and recruitment process.

Live Q&A

We will be hosting webinars (with live Q&A sessions) so you can ask us all the questions you may have about Anima International, working with us, the position, and the recruitment process.

Click on the links below to join (our webinars will be hosted on Zoom video conferencing platform). We will post a link to the recording for people who couldn’t attend, so you can revisit this page later on to watch it.

Webinar schedule

October 30, 18:00 CET
Gabi Jadłowska, People Operations Manager - Behind the scenes of Anima International’s recruitment: what to expect when you apply

November 3, 19:00 CET
Niklas Fjeldberg, Executive Director of Anima in Norway - Overview of the roles of Campaigner, Marketing & Mobilization specialist, and Operations Generalist

Important information about our recruitment process

Why is this recruitment in English?

We take recruitment extremely seriously. Our process is carefully designed, anonymized, sometimes even randomized, and always scored manually — no algorithms, no shortcuts. This makes it fairer, but also a very big job. In Norway, we currently only have two full-time staff who do not specialize in people operations, with the professionalism it requires, without neglecting other crucial work in Norway. That’s why we draw on the resources and expertise of our international team.

Because full proficiency in English is required for these roles, running the process in English should not create a hurdle for qualified candidates.  

Overview of the process

We value your competence rather than credentials

The aim of the process is to get to know you, this is why we put heavy emphasis on tests.

We don’t rely on interviews and first impressions 

People who make a good impression during interviews are not always the best fit for the organization – and vice versa. We prefer to talk to you after we’ve had the chance to learn a bit about you, your way of thinking and your ideas.

We aim to be fair and minimise bias

To avoid bias, our recruitment process in most of the stages is blind, anonymized and randomized by someone not participating in the candidates’ evaluations. We put substantial effort into making sure we rate all applicants objectively.

We hope to reduce application obstacles and make the recruitment process dignifying

We will be hosting webinars for those interested to give a glimpse into what the role is about and how we work, and help combat performance anxiety. We also provide a list of materials for people who lack the necessary experience or expertise for the role.

Ideally, after the recruitment, we will try to provide feedback on our rationale and comment on stronger and weaker aspects of a candidate if rejected. Please note that the feedback feature may be limited by the number of participants due to limits in our resources. Most likely we will only be able to provide feedback to candidates who reach later stages of the recruitment process.

Due to the structure of our recruitment process, it may be time-consuming and demanding.

Participants will be compensated for the work trial.

Timeline

• 15.10-16.11 – Apply – time for you to apply (just fill out the questionnaire here).
  
• 22.11-26.11 – Take part in a one-way interview and answer a few brief questions – We will let you know if you advance to the next stage. If so, we will invite you to a short asynchronous interview, where you will record answers to a few questions.
  
• 04.12-14.12 – Do role-specific tasks – We will let you know if you advance to the next stage. If so, we will send you some tasks to complete.
  
• 20.12-23.12 - Learn if you’re advancing to the next stage – We will let you know before the holidays whether you’re moving forward, so you won’t be left waiting during the break.
  
• 24.12-04.01 - Holidays break  - We don’t want anyone to spend their holidays stressing about recruitment tasks. While this makes the overall timeline a bit longer, we think it’s more respectful to pause during this period and give everyone the chance to switch off.
  
• 05.01-11.01 – Join an interview – If you successfully pass the previous stage, we will invite you for an interview.
  
• Reference check – We will ask you for contact information for a few professional references, such as former employers or supervisors, to talk about your skills and traits. However, we will only contact them if you are invited to take part in the last stage of the process.
  
• 17.01-15.02 – Do a short work trial with us – If you successfully pass the previous stage, we will invite you to join us for a two-day work trial. You will be compensated for this. 
  
• 16.02-17.02 – Learn whether you are accepted – We will contact you to let you know about the final decision regarding your application.
  
• 18.02-13.03 – Get feedback from us – if you are interested, we will do our best to provide feedback to help you understand what we rated positively in your application and what we didn’t. We hope this will help you in getting another impactful position. This stage is heavily dependent on the amount of participants due to constraints in our capacity.
  

Please note: the timeline may slightly change due to unforeseen circumstances. We will do our best to make sure it won’t.

Deadline

We accept applications by November 16th 23:59 CET.

Technical aspects

You will be required to use the Zoom application to participate in the webinars and in the interview stage of the recruitment.

Contact information

If you have any questions about the role or the recruitment process, please email [email protected].